Each brand has its own identity. BrewPlan will help you identify the core ingredients in your brand. Whether it’s a person, a community or neighborhood, a landmark, a city street, a building or trademark you have invented, BrewPlan will help you bring it to life. We will then modify it for different market segments and retail channels.
Brand Innovation (USP)
know each brand’s value proposition. BrewPlan will help you understand the brand’s relationship to your customers. We will help unveil the emotional, self-expressive and functional benefits of your brand through our innovative consumer research methods. We will also help you uncover brand strengths that competitors will want to emulate.
Providing a clear and positive statement of the brand’s unique identity and value proposition is what BrewPlan prides itself on. We want you to “stand out in the crowd” and yet be simple enough for any craft beer consumer to ascertain.
BrewPlan will help you execute the brand development program, which will review and evaluate all social market, web-based and media alternatives, to connect your brand to the target consumer.